HUAYI SPACE Mansion Designer Study | Matrix Vertical And Horizontal, Jane Design, Marangoni Course

The two-day and three night "Huayi Space Cup · Chinese Design Trend" Three Person Tour "designer study tour has successfully concluded in Shenzhen recently. The core of this event is "Exploring New Trends in Chinese Design". Through in-depth exploration of Matrix Design, J&A, and the Shenzhen campus of Marangoni College in Italy, a learning field that breaks through cognition has been constructed for young designers.

The first stop of the study tour arrived at Jie En Creative Design Co., Ltd. (referred to as "J&A" or "Jie En Design") in Shenzhen. Through the development trajectory of one of the largest interior design companies in Asia, designers have glimpsed the path of design enterprises from creative studios to listed companies. Through the introduction of new business formats by Jane Design, designers are helped to understand the constantly evolving lifestyles, changes in consumption structures, and their impact on customers' lifestyles. The questions of "how to balance creative freedom and business rules" and "how to build a sustainable design quality management system" have been concretely answered through on-site visits.

The visit to Matrix Design revealed another possibility. This brand focuses on spatial design and its business covers residential real estate, office, hotel, commercial retail and other fields. In 2022, it ranked 17th in the global design agency ranking of INTERIOR DESIGN and first in the residential category worldwide. Its unique partnership model reveals the organizational code for design agencies to maintain innovative vitality.

In the sharing, the partners of Matrix Zongheng introduced their cutting-edge practice of integrating AI technology into design deduction and project management, and elaborated on the key methods in spatial narrative, interface handover, and technology docking when collaborating with professionals such as architecture and landscaping, demonstrating the profound accumulation of top design institutions in technological innovation and system control.

The third stop is the Marangoni Academy in Italy, founded in 1935, with over 85 years of professional talent development experience in the fields of fashion, art, and design. This prestigious institution has trained four generations of students from five continents around the world, with over 45000 graduates becoming leaders in the luxury goods industry. The establishment of the Shenzhen campus is a declaration of cross-cultural design, advocating for avant-garde innovation and dialogue with Eastern aesthetics. The courses are divided into three categories: fashion, design, and art.

In the exchange session at Marangoni College, students deeply experienced the catalytic effect of cross-border thinking on design innovation. As a fashion and art hall with over 85 years of history, the college showcases how to transform the material narrative, color structure, and popular culture in the fashion field into inspiration for space and product design.

This cross disciplinary knowledge fusion effectively breaks down the inherent thinking barriers of designers. The current trend and classic aesthetic principles collide with each other, allowing designers to break through conventional frameworks and awaken new dimensions of perception in the early stages of creation. This not only injects unexpected creative entry points into the scheme design, but also promotes the formation of unique works that are different from the past and surpass homogenization.

The last stop of the study tour is Shenzhen Huayi Integrated Home Furnishings Co., Ltd. HUAYI SPACE, a high-end modern home original brand with an international perspective, was founded in the design capital of Shenzhen in 2007 and is a pioneer in modern style home furnishing enterprises in China. At the company headquarters, the students visited a 3000 square meter original design home exhibition hall, where the brand's "Be Water" philosophy was fully presented. Flowing lines, restrained colors, precise proportions - each piece of work tells the spiritual core of Eastern modern minimalism.

HUAYI SPACE designer He Dongxiao shared the creative concept of the "collar" series, stating that in the "collar" series, we hope to integrate the profound Eastern aesthetics as the foundation, allowing the high-quality core of traditional culture to be revealed in modern home life. The 'collar' series is not simply an aesthetic and functional product, but a modernist decorative feature that reshapes and creatively explores the classics of time.

The folding screen sofa design story brought byHUAYI SPACE's collaborative designer Li Zhiguang showcases another creative path. The folding screen sofa draws inspiration from the structure, form, and decoration of Chinese screens. "The ultimate simplicity of Song Dynasty aesthetics resonates with modern minimalism across time and space," he explained. "We try to implant the spiritual pursuit of literati and scholars into functional furniture, making the user experience a form of aesthetic practice.

At the final award ceremony of the study tour, the winners of the "Luxury Space Design Master" and "Annual Creative Design Star" showcased the diverse faces of contemporary Chinese designers. These practitioners who continue to explore in the field of design are pushing the boundaries of Chinese design in their own ways.

Mr. Lou Wenhua, Vice President of the China Interior Decoration Association and Chairman of Shenzhen Huayi Integrated Home Furnishings Co., Ltd., said during the award ceremony, "For 18 years, we have always believed that 'doing one thing to the extreme is better than doing ten thousand things in mediocrity.' In this era of pursuing quick success, we need designers who can concentrate on studying. This is also the original intention of our continuous holding of such study activities - to accumulate deep strength for the future of Chinese design.

With the carefully prepared study gift box as a gift, this event came to a successful conclusion. But for design, this is just the beginning. As more and more designers begin to reject superficial imitation and turn to deep exploration, the unique language of Chinese design is gradually taking shape in this "anti mediocrity" practice.

HUAYI SPACE, a high-end modern home original brand with an international perspective, takes "Be Water" as its core concept, integrates Eastern philosophy with contemporary design perception, and interprets high-quality home spaces with minimalist design techniques. Huayi Space firmly believes that doing one thing to the extreme is better than doing ten thousand mediocre things. For 18 years, we have been dedicated to independent research and development, exploring the path of original design, and striving to become an international top-level integrated home furnishing brand, striving for Chinese brands to go global!