PARIS, France – HUAYI SPACE, the premium modern home furnishing brand committed to original design, has officially launched its "Go To Europe" initiative with the inaugural stop of the "Three Companions" Designer Study Tour at the Louvre Museum in Paris. Centered on the theme "Exploring the Art and Power of Time," this milestone event marks a significant step in the brand's ongoing journey toward international recognition and cultural exchange.
A Journey Rooted in Philosophy
The "Three Companions" study tour draws its name from the ancient Chinese philosophy that walking alongside the wise leads to greater knowledge. For HUAYI SPACE, this concept has been transformed into a meaningful practice: bringing together designers to explore, learn, and grow in the world's most inspiring cultural settings.
The choice of Paris-and specifically the Louvre-as the first stop is no coincidence. As the world's most visited museum and a repository of human civilization spanning thousands of years, the Louvre embodies the very essence of "the art and power of time." From the enigmatic smile of the Mona Lisa to the timeless grace of the Venus de Milo, the museum's collection speaks to a universal truth: great design transcends generations.
"The Louvre is not just a museum; it is a conversation across centuries," a brand spokesperson shared. "Each masterpiece within its walls represents a moment in time captured through human creativity. For designers, there is no better place to reflect on what it means to create work that endures."
Time as the Core of HUAYI SPACE
The theme "Exploring the Art and Power of Time" resonates deeply with HUAYI SPACE's core brand philosophy. Lou Wenhua, founder and chairman of the brand, has long defined HUAYI SPACE by a single word: time. "To take one thing to the extreme is better than doing ten thousand things mediocrely," Lou has often said-a principle that has guided the company for 19 years.
Since its founding in Shenzhen in 2007, HUAYI SPACE has remained steadfast in its commitment to original design and uncompromising quality. The brand operates on the belief that "doing one kilometer of depth within one centimeter of breadth" is the only path to lasting excellence. With a global sales network spanning over 50 countries and more than 200 terminal stores worldwide, the brand has steadily built a reputation for modern minimalism that fuses Eastern life wisdom with Western design humanism.
The visit to the Louvre offers participating designers a unique opportunity to witness firsthand how artistry, craftsmanship, and cultural context converge to create works that remain relevant across centuries-a lesson that HUAYI SPACE applies directly to its own product development.
China Design, International Quality
HUAYI SPACE has long championed the vision of "China Design, International Quality". This is not merely a slogan but a strategic commitment. The brand has established a design team that includes renowned industry figures such as Tang Zhonghan, He Dongxiao, Jiang Feng, and Huang Zhida. In 2022, HUAYI SPACE launched its sub-brand Gemrein, which debuted at the Shenzhen International Furniture Fair with a bold blue identity symbolizing avant-garde innovation.
The brand's dedication to original design has earned international recognition. Its Fantasy Jungle collection received the prestigious Good Design Platinum Award from the United States as well as the MUSE Design Gold Award. These achievements underscore HUAYI SPACE's position as a rising force in global design.
Yet the brand's ambitions extend beyond awards. Lou Wenhua has articulated a clear vision: to transform HUAYI SPACE from "looking up to the world to being looked up to by the world". The "Go To Europe" initiative, beginning with this Paris study tour, represents a concrete step toward that goal. By immersing designers in Europe's most hallowed artistic spaces, the brand is investing in the creative capital that will drive its next phase of growth.
A Curated Cultural Immersion
The Paris itinerary has been carefully designed to maximize inspiration and learning. While specific program details are being kept under wraps to preserve the experience for participants, the study tour includes guided explorations of the Louvre's most significant galleries, sessions on art history and design theory, and opportunities for participants to reflect on how timeless artistic principles can be translated into contemporary furniture design.
The "Three Companions" format emphasizes collaborative learning. Designers are not merely passive observers but active participants in dialogue, sharing insights and drawing connections between the art they encounter and the work they create. This peer-to-peer learning model has proven effective in previous HUAYI SPACE initiatives, such as the brand's successful "Design Roaming" program in 2024, which brought Malaysian designers to China for cross-cultural exchange.
Building Bridges Between East and West
The Paris study tour also aligns with HUAYI SPACE's broader strategy of international collaboration. The brand has already established meaningful ties with European design institutions. In 2023, Lou Wenhua and HUAYI SPACE Design Director Chen Ying were invited to attend the Italian Design Light Summit, where they engaged in discussions with representatives from the ADI (Associazione per il Disegno Industriale) on industry trends and future directions.
HUAYI SPACE has also established a design and R&D center in Meda, Italy-a town renowned as the heart of furniture design-where it collaborates with local suppliers and manufacturers to integrate international supply chain capabilities. These strategic moves demonstrate the brand's seriousness about competing at the highest levels of global design.
Looking Ahead: A New Chapter for Chinese Design
As HUAYI SPACE continues its "Go To Europe" journey, the Paris study tour at the Louvre serves as both a beginning and a statement. It is a beginning because it marks the brand's first organized designer study tour in Europe-a format that promises to become an ongoing tradition. It is a statement because it reflects HUAYI SPACE's confidence in the power of Chinese original design to engage meaningfully with the world's artistic heritage.
For the participating designers, the experience offers more than professional development; it is an invitation to think deeply about their own relationship with time, creativity, and cultural legacy. For HUAYI SPACE, it is yet another demonstration of its founding principle: that true design excellence requires patience, persistence, and the courage to look beyond immediate horizons.
In the words of Lou Wenhua: "Hua means China, Yi means artistic conception and willpower. To create a lifestyle brand with Chinese artistic conception and go international-this path requires strong will". As the "Three Companions" gather before the masterpieces of the Louvre, that will finds new expression, and the journey toward becoming a globally recognized design leader takes another confident step forward.
Business Contact:
Overseas Department
HUAYI SPACE
Email: wangfu@huayispace.vip
WhatsApp: +86 135 2423 3251